by thebengali
it is important for independent music artists to ensure their brand image and identity are in sync; it makes communication with the audience consistent and effective.
Categories: Music • Tags: AI, altpop, animated, brand image, dream pop, Horus music, Horus Music India, identity, illustrated, Music, music industry, negotiatingoxytocin, Onkar Tarkase, Popmusic, thebengali, upamanyumukherjee
by thebengali
For emerging independent artists, it is important to create an information interface comprising a website, official social media accounts and contact emails, all of which provide a level of credibility to media, industry at large, and centralises artist related information.
Categories: Music • Tags: alternative music, independent music, independentartist, Indian musicians, Music, negotiating oxytocin, Onkar Tarkase, Pop, Popmusic, Shitalchandra Kulkarni, Teen Musician, thebengali, TuneCore, Upamanyu Mukherjee
by thebengali
Creating music, crafting a musical product, and making music a viable business are three very different worlds. It is important for independent artists to separate business and music creation roles.
Categories: Education, Music • Tags: Amazon Music, Apple Music, Artist, Composer, IPR, iTunes, iTunes India Top Albums Chart, Music, music producer, music roles, negotiating oxytocin, singer, songwriter, Spotify, Teen Musician, Upamanyu Mukherjee
by thebengali
Ode to Derek Julien, India’s finest guitar player.
Categories: Journalism, Media, People, Poetry, Pune, The Arts • Tags: Derek Julien, guitar, lyric, Music, ode, Poem, Pune, Sanjay Mukherjee, thebengali
by thebengali
I have finally taken up music as a serious course of education. That’s right. I am learning music at Age 46. Why? Because I can’t find music or songs that express what I feel and think. This inspite of the fact that I listen to almost every conceivable genre (in 15 different languages) and am usually open to anything new that comes along; this inspite of the fact that there are millions of songs available to me across the various […]
Categories: Learning, Media, Self, Society, The Arts • Tags: Art, Imagine, India, John Lennon, Music, Rahul Joshi, Society, thebengali