The Follower

When one perceives a leader we tend to perceive in that leader all the traits that we ourselves desire to possess. As a consequence we interpret all actions and decisions of the leader from such a perspective laden with all such traits and ignore all other traits and in effect eventually we become blind to…

Read More

I, the Common Beast

Some time ago, I was reading an article on some great leader at some great company, who spoke about the two strategies to retain employees: provide them meaningful work and provide them with an environment where they collaborate with quality people. It was profound and genius and … bullshit. This is the kind of stuff…

Read More

“Fear has no place in success anywhere”

Jaisurya Das (@jaisurya_das) is a media professional, who is considered a marketing guru, especially strategies centred around the concepts of #Neuromarketing (strategies based on market research that study audience behaviour including cognitive and affective response to stimuli). His illustrious media career spanned very successful stints with Bennett Coleman & Company’s #TimesofIndia brand and #TheSakalGroup. In 2003, he founded…

Read More