Jaisurya Das (@jaisurya_das) is a media professional, who is considered a marketing guru, especially strategies centred around the concepts of #Neuromarketing (strategies based on market research that study audience behaviour including cognitive and affective response to stimuli). His illustrious media career spanned very successful stints with Bennett Coleman & Company’s #TimesofIndia brand and #TheSakalGroup. In 2003, he founded #XanaduConsulting Group Pvt Ltd (one of the premier media consulting firms in India). In 2016, he co-founded his first media company: #Pune365.

Categories: People, Society • Tags: Consulting, entrepreneurs, entrepreneurship, featured, Jaisurya Das, leadership, Media, Neuromarketing, Pune365, Sanjay Mukherjee, thebengali, Xanadu Consulting